Fiat 500 x Gucci – the ultimate fashion accessory?

January 31st, 2012 admin
Fancy the ultimate fashion accessory?
This is the 500 by Gucci. The tiny city car has been given a makeover by Gucci’s
creative director Frida Giannini to celebrate the fashion firm’s 90th
birthday,
There are two models to choose from,
either in black or white, with bumper trim, wing mirror caps and shoulderline
all highlighted in chrome. Black cars get an interior trimmed in black and
white, while white cars get black interior trim.
Special Gucci-branded 16-inch alloys
which hide green-painted brake calipers are complimented by Gucci script on the
B-pillar and bootlid. Gucci’s trademark green-red-green stripe along the car’s
side and on the seats, carpets, keyfob and even seatbelts.
Based on the 100bhp 1.4-litre petrol
powered model, the 500 by Gucci made its debut on the opening day of Milan
fashion week, and will also be shown at Geneva Motor Show as part of a Gucci pop-up store on the
Fiat stand.
The car will then be displayed around
the world before going on sale here in July. UK prices are yet to be set, but
the 500 by Gucci costs from €17,000 (£14,500) in Italy.
Alongside the car’s launch, Gucci has
also created a fashion collection, which includes travel accessories, leather
goods, clothes, sunglasses and a watch, which will be available in select Gucci
stores from April.

Read more: http://www.autoexpress.co.uk/motorshows/geneva-motor-show/264718/fiat_500_by_gucci.html#ixzz1kzPUIPPS

This may well be move to try to shift more Fiat 500s to the fashion conscious customer. Whilst it may appeal to many females (& a few males) it would probably to the complete opposite to most males who consider it a ‘girls’ car already.
There could some great collabs if the following brands hooked up – just imagine……. Paul Smith x Mini, Ralph Lauren x Ford, Louis Vuitton x BMW……..
Cars that appeal to both males & females appear to be those such as the Vauxhall Corsa & BMW MINI.
Many driving schools in Bedford use small cars like the Fiesta, Corsa, Clio, MINI etc. Fully qualified driving instructors will normally give driving lessons in Bedford in a dual controlled car. Ring some of the driving schools which appear on www.bedford-driving-schools.co.uk & find out what car they use for driving lessons.